Dialogue is a key success factor for Schubert
“We are especially delighted to have welcomed customers from a wide range of sectors, such as the food, confectionery, beverage and cosmetics industries,” reports Marcel Kiessling, Managing Director of Gerhard Schubert GmbH. Indeed, dialogue with customers, experts and multipliers is a key success factor for Schubert. “Only those who have a solid understanding of the market environment, challenges and needs of their customers can successfully develop customised packaging solutions,” Marcel Kiessling continues.
For the first time ever, Gerhard Schubert GmbH invited customers, press representatives and employees to the exclusive Schubert Days on 5 and 6 June 2024, which the packaging machine manufacturer intends to establish as a regular industry event.
Cutting-edge presentations
The Schubert Days agenda included a number of big-name speakers to offer insight and inspiration. One of the highlights was the presentation by Ralf Schubert, Managing Partner of Gerhard Schubert GmbH, who clearly showed that the company has not only been anticipating emerging technologies for decades, but also effectively bringing them to fruition. He took the guests on a journey back to the Schubert Future Forum in 2000, where his father Gerhard Schubert presented his very futuristic packaging machine concept. He then went on to present what Schubert is already achieving today, for example with the tog.519 Cobot and the use of AI.
The idea Ralf Schubert then presented on future automation solutions virtually turns the previous Schubert concept of an integrated, interface-free system on its head. Perhaps still a utopian vision – but for Schubert, definitely the next logical development step. Ralf Schubert explains: “With this concept, we are making the packaging process adaptable without increasing the complexity of the machines. On the contrary, we are maximising simplicity for the user.”
A highlight of the event was the keynote speech by Ralf Schubert, who demonstrated the visionary power of the packaging machine manufacturer and presented an entirely new concept for packaging automation in the future.
The other presentations by high-calibre speakers also provided guests with valuable input on current topics
Bestselling author, neurologist and psychotherapist Dr Volker Busch revealed how our brains make decisions in uncertain and unpredictable times. Thomas Reiner, Managing Director of the Berndt & Partner Group, a management consultancy specialising in packaging design and sustainability, provided valuable insight into trends and developments in packaging design – pointing out the impact that various regulations will have on the packaging industry. Stefan Krumme, Business Development Manager Transparency at Amazon Germany, also addressed a key topic in the industry – how e-commerce is influencing packaging design. Another highlight was the joint presentation by Gerhard Bart, Managing Director of Transaction Network, and our Schubert expert Sarah Busch, Head of Customer Training, on “How digitalisation and digital platforms can help tackle the challenges of today’s skills shortage”. Marcel Kiessling adds: “Following the Schubert Days, we conducted an online survey among the participants and received very positive feedback on both the presentation line-up and the keynote content. Many are also interested in a follow-up that would address topics such as ‘Digitalisation and automation’, ‘The role of robotics’, ‘Schubert’s visions’ and ‘The future of packaging machines’, which we would be happy to offer at upcoming Schubert Days.”
The speakers:
Gerd Bart, CEO Transaction-Network, Sarah Busch, Head of Customer Trainings, Gerhard Schubert GmbH, Uwe Galm, Head of Customer Services, Gerhard Schubert GmbH, Prof. Dr. Volker Busch, Neurologist, psychiatrist and bestselling author, Stefan Krumme, Business Development Manager Transparency, Amazon Deutschland and Thomas Reiner, CEO Berndt & Partner Group, the leading European packaging design and consulting company (image sequence from top left to bottom right).
Participants were given a hands-on impression of the latest packaging solutions during the production tour.
The Schubert Days were also an opportunity to visit the new buildings that were inaugurated just last year. The atmosphere on the roof terrace during the evening was especially inviting.
