For a sustainable packaging world

Campaign visual Mission Blue
Logo Mission Blue

Mission Blue

On the journey towards sustain­ability


When ecological values forge a new global identity, we’re on board. When the packaging industry embraces an intelligent, well-functioning circular economy to achieve ambitious climate targets, we’re on board. This is also what our Mission Blue stands for. Out of respect for people and the environment, we are committed to taking action – as a sustainable company with sustainable machines and as a development partner for sustainable packaging.

Sustainable Company

Annual Teaser

Schubert ANNUAL 2025

Our sustainability program, Mission Blue, has become a true team effort. Find out where we stand and what we’ve achieved together over the past year in the new ANNUAL 2025—available entirely in digital format for the first time.

To the ANNUAL 2025

Our goal – our mission

Attitude leads to action. That’s what Schubert stands for, that’s what our Mission Blue stands for, and behind it all stands the entire Schubert team—from management to the Human Resources and Production departments, all the way to the minds behind our technologies and packaging solutions.


Our four areas of action describe the sustainability goals we aim to achieve and how we plan to implement them. They cover environmental, economic, and social aspects and are aligned with the 17 Sustainable Development Goals (SDGs), the United Nations’ global goals for sustainable development.


Each area of action is managed by a team composed of members from various company divisions and coordinated by an employee. Together, those responsible set goals for measurable sustainability measures, drive the process forward through partnerships, and evaluate the results—including for our next sustainability report. Learn more about the areas of action here:

01

Sustainable corporate management

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Only satisfied employees can guarantee our company’s success. That’s why we do everything we can to ensure that they have everything they need and truly enjoy working for us. We cultivate long-term, solid entrepreneurial thinking to ensure job security and we support the people entrusted to us in every way – be it by balancing family and career, or meeting needs for ongoing education on their journey towards a healthier lifestyle. We also attach great importance to equality and diversity. We are aware of our responsibility towards our immediate surroundings, our site, the city and the region – and are committed to making and keeping them attractive.

02

Climate-friendly production

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Producing in a climate-friendly manner over the long term is an integral part of our environmental philosophy. A key factor in this is reducing our carbon footprint. That is why we are gradually equipping our buildings with the latest energy technology, generating our own electricity, and purchasing certified green electricity. Through our comprehensive energy monitoring system, we continuously track and optimize our energy consumption. At the same time, we are constantly working to use resources sparingly and avoid waste. In addition, we rely on regional suppliers and value creation within Germany.

03

Environmentally friendly machines & services

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Durability, flexibility and retrofitability: All of this is what makes our packaging machines so unique – and what makes them exceptionally sustainable. This increases the line’s effective service life to several decades; particularly as Schubert machines can also switch between conventional and new, more sustainable packaging materials. Moreover, our robot technology developed in-house ensures efficient processes and extremely gentle product handling – so that waste can be avoided from the outset. With our technologies, the switch to environmentally friendly packaging solutions succeeds in such a way that sustainability and cost-effectiveness can be reconciled - This is our customer promise.

04

Sustainable packaging

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One of the first steps toward more sustainable packaging is the packaging itself. That’s why we don’t just build packaging machines—through our Packaging Competence Center (PCC), we also offer comprehensive development and testing capabilities for a wide variety of packaging solutions. Together with industry partners, we are intensively developing new materials at the PCC—not only for cardboard packaging but also for tubular pouch films and thermoformed packaging. We can test all prototypes directly in a packaging machine—and that benefits Schubert customers. After all, environmentally friendly packaging is only useful if it is also machine-compatible. But packaging alone is not everything: there is potential for more environmentally friendly solutions throughout the entire supply chain. Here, too, our experts at the PCC are on hand to provide our customers with advice and support.

Mission Blue at a Glance

Because people and the environment are both important to us

As a family business that thinks in terms of generations, sustainability has always been of great importance to us and is firmly anchored in our corporate vision. In recent years, this importance has grown significantly, which is why we will be doing even more to live up to this responsibility with our Mission Blue Sustainability Initiative.

Marcel Kiessling

We consider ourselves a true partner for our customers, enabling them to achieve their sustainability goals with the right machines and packaging.

Marcel Kiessling, Managing Director Schubert

Our Planet. Our Responsibility.

Inspiring customers with sustainable packaging solutions is one aspect of our responsibility. The other is a commitment to act just as sustainably in operational management. Schubert takes this very seriously. And this is why we are committed to the United Nations’ 17 Sustainable Development Goals. In our four fields of sustainability action, we have initiated concrete measures that support these ambitious goals in various ways. It is very important to us that there is real change behind our goal. A development that brings a sustainable world a little closer, not only for Schubert, but for everyone.

03 Good health and well being

04 Quality education

05 Gender equality

07 Affordable and clean energy

08 Decent work and economic growth

09 Industry, innovation and infrastructure

10 Reduced inequalities

12 Responsible consumption and production

13 Climate action

17 Partnerships for the goals

Our sectors for sustainable packaging solutions

Especially in the fast-moving consumer goods sectors, with a short time-to-market and non-stop new product developments, it is not always easy to package more sustainably. This is where flexible packaging systems that can easily and quickly adapt to new packaging, innovative materials and changed processes can be of great help. With our modular machine concept and our Packaging Competence Center, we offer packaging solutions tailored to each of the sectors we work with, that are environmentally friendly and cost-effective.

Food

Food Sectors

Bakery

Bakery products

Confectionery & snacks

Confectionery & snacks

Dairy

Dairy

Beverages

Beverages

Pharma

Pharma

Cosmetics

Cosmetics

Pet food

Pet food

Technical articles

Technical Articles